So, you’re a new artist who is looking to get the word out about your music right? That is great. First congratulations on doing what most people will not be able to do in their lifetime: go to the studio and master your jams.
Now to the real issue:
As a new and budding artist with a few tracks, the first step to getting some much-needed success is to know how to promote your tracks and songs so that tons of people will hear it and love it. Most of those who are doing it successfully won’t share how they do it with you.
Moreover, even if they did, you may find that the resources expended on making theirs work may not be available to you. Not to worry, if you follow what we’ll be showing you here in this article, you will get some great results from your marketing and promotions.
Network Like Your Life Depends on It
Okay, you probably know this already. However, the difference between the few successful bands and the hundreds or thousands that don’t make it is usually in the former’s ability to network like crazy. You see, the world is connected now more than ever.
This means you need to start connecting with people in the industry. Look for great bands –not necessarily famous bands as those can be choosy- that are just rising through to fame and have decent following and network with them.
Make networking with everyone and anyone your motto. If there’s a band out there, reach out to them and connect with them. Use your social media to do this. You do not need to tell them to listen to your music. Just be real and connect with them regularly.
The idea is that you’ll be able to funnel some of their audiences to your social media accounts, particularly when they “Like” your page, “pin” and Instagram your pictures or tweet at you. Here’s an idea: reach out to and network with 20-30 bands every day for the next six months.
I guarantee that if your songs are that good, you’ll have a ton of followers and fans from doing just this.
Post Skits, Rehearsals, Demos and Live Performances on Youtube
Start recording all your jam sessions or live performances. The more the merrier. When you’re done, have them edited and upload to Youtube, Myspace, Facebook and every other multimedia social platform out there. Then share them on all your other social media accounts.
The idea is that you continue to post something new and relevant. As a rule, I would recommend putting out one video or track every week or fortnight. It does not matter what it is. It could even be a remix of a favorite group. All that matters is that people be aware of your band.
Create Promo Stickers by the Thousands
All great bands have promo stickers, so why shouldn’t you? These are great for distribution when you have shows and performances. Ensure that your promo stickers have all your contact details including your website address, your social media IDs and every other relevant information you need.
Stickers are well known to draw and attract more fans, thus increasing your fan base and boosting your band’s popularity. Never go anywhere or have any show without these. If the audiences love your songs, you bet they are going to want to spread the word about your shows and identify with you. Your promo stickers will make this easier for them to do. In fact, just about any memorabilia will do the job, but you’ll need a reliable printing service to make it work. For Florida residents I would highly recommend DGPromo for the job.
Get on the Radio
If you cannot afford traditional radio, get on online radio and music stations like Pandora and Spotify and advertise your band. This is the fastest way to get people to listen to your works and start following you or looking out for you.
By following these helpful tips, you’ll be able to grow your band and find yourself swimming in mounds of cash.
Oscar King is himself an aspiring musician who was fortunate enough to pick up a few deals to play live at bars, and is finding the above methods to be useful. For now though, he also writes freelance on the side until he can land that dream record deal. You can see more examples of Oscar’s work by going to his Google+.