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5 Important Search Engine Ranking Factors

 June 11, 2015  /  Comments Off on 5 Important Search Engine Ranking Factors

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The worldwide web may still be the virtual Wild West, but if Texas Rangers exist in cyberspace, Google is wearing the silver star. They make the rules where search ranking is concerned, mainly because they claim more than two-thirds of all search traffic on the internet. So when they decide that practices like linking schemes are a no-no, people pay attention, especially since a failure to comply with Google’s latest algorithms could get your website delisted. Still, there is a method to their madness, and a savvy website or blog owner can do a lot when it comes to improving their ranking for targeted searches. Here are a few important factors that will help to keep you from getting chewed up and spit out by the modern day cattle baron that is Google.

5 Important Search Engine Ranking Factors

  1. Quality content. Google has made their position on quality content quite clear. The only way to get top ranking (and hold it) is if you are actually deemed to have the best quality content for specific search queries. If it turns out that you achieved your position with keyword stuffing, linking schemes, and other gray-hat or even black-hat practices, you are guaranteed to face penalty and probably delisting as a result. So whatever else you do, make sure your content is relevant and authoritative.
  2. Content volume and length. In addition to creating quality content that keeps readers engaged, you need to think about how much you produce and the length of content you post. The reason is that both could have an impact on your page rank. In order to receive more attention from Google’s search bots, you have to put out a pretty high volume of content. One new blog post a week simply won’t cut it these days. But you might also want to consider the benefits of long-form content. Although easily digestible tidbits of 300-500 words seem to satisfy readers, articles that are 1,500+ words appear to get preferential treatment when it comes to racking up points with Google. A good compromise is to post a teaser to route readers to, with the option to read more if they’re interested.
  3. Backlinks. Okay, linking has gotten a pretty bad rap since Google started giving websites the boot for shady linking schemes. But believe it or not, there is a “right” way to go about getting the links that gain recognition by Google’s search bots. You can try two different tactics. The first is to work on getting quality links from reputable, relevant, highly-ranked websites. However, you can also grow you network of links organically, which is to say by encouraging readers and followers to share, repost, and otherwise link to your content of their own accord. The former is probably easier to accomplish, but the latter could be extremely beneficial if you can cultivate an army of devoted followers to consistently spread around content embedded with links.
  4. Social media. If you haven’t quite figured out how to make social media part of your internet marketing strategy, it’s pretty simple. You first have to encourage patrons to follow you via social media platforms. Then you need to post compelling content that’s easy for them to share. Make sure it links back to your website. Done and done. Okay, there’s a little more to it, but you get the idea.
  5. SEO. Understanding what SEO is and knowing how to use it to your advantage are two different things. Luckily, there are plenty of experts with the knowledge and experience to help you reach your goals where search engine ranking is concerned. So if your efforts are falling flat or you just don’t know how to proceed with SEO, start looking for the best SEO company to take your online efforts to the next level.
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