At first mention, the idea of a corporate magician may seem a little on the odd side. After all, it’s not every day an illusionist bursts into the office with all manner of wizardry to show off, so what’s the story?
Well, it all comes down to the way in which businesses with a real understanding of 21st century tastes are acknowledging the fact that corporate events and business gatherings can be incredibly dull and lifeless. Worse still, it’s all too easy to bring in some kind of entertainment that blazes beyond the cliché line right into the downright cheesy. But if you’re able to put on a show that genuinely mesmerises those in attendance, you stand to put together an event that’s totally unforgettable – pure gold for business.
According to the team behind The Magic of Dean, the right magician can achieve all of the above in spades. They can entertain, enchant and amaze on a scale no other type of entertainer can come close to – it’s just a case of making sure the right magician for the job is hired in the first place.
So if a business is strongly considering bringing in a magician to liven up an upcoming corporate event, what kinds of questions should they be asking before going ahead?
How Long Have You Been Doing Corporate Magic?
Well, the first and most obvious question is of course that of how long they’ve been doing what they do. This matters because there’s a very big difference between a corporate magician and a magician that’s actually been performing live at business events for years, perhaps even decades. Business crowds can be uniquely challenging and require a very different approach to most other audiences. As such, it’s far better to take someone on that’s already mastered the art of pleasing corporate crowds, as opposed to one that’s still learning the ropes or just assumes they know what they’re doing. After all, this is no time to take chances and risk an outright disaster.
What Companies Have You Performed For to Date?
There are two very important reasons why this question should be asked – the first of which being to gauge their experience and track record. If, for example, they’re able to reel off a huge list of prestigious satisfied clients, chances are you’re onto a winner. Along with this however, their divulgence of the past and present clients they have worked with makes for the perfect opportunity to reach out to some of them to gain references and recommendations. It’s one thing to take the performer’s word as gospel, but it’s another entirely to actually get in touch with their past clients and find out first-hand what they have to say about them.
What Type of Magic Do You Specialise In?
This question is crucial for the simple fact that there are many different types of magic and not all are suitable for the same occasions. Quite to the contrary in fact as while one event may call for an illusionist that’s also a comedian, another may be better-suited to a close-up magician who barely speaks a word. It’s a case of first deciding what type of magic it is you want for the event, in order to then move onto the job of finding it. If the event is of any kind of importance, things like this should not be taken for granted.
What Do You Need by Way of Performance Space and Equipment?
The vast majority of magicians will bring with them everything they need to put on the show in full. By contrast, others will expect their clients to provide certain things like monitors, sound systems and so on. Likewise, some will be able to tailor their shows to the size of the venue and the stage made available, while others won’t be able to do a great deal at all unless there’s a very specific setup. As such, it’s of the utmost importance to ask about the equipment they have, the things they need and whether or not they’ll be able to do what they do in the space available.
Are You Flexible and Do You Offer Any Kinds of Guarantees?
Last but not least, it’s actually pretty uncommon for a magician to offer any kind of guarantee as tastes and expectations on the part of clients differ exponentially. However, if and when you find a magician that’s both willing to offer a guarantee and has a good degree of flexibility, it’s a golden find that’s few and far between. Guarantees represent the most supreme show of confidence imaginable and more often than not guarantee a stellar performance above and beyond the average.