Some new marketing forums claim that press release distribution is an outdated practice. Despite the age of press releases they are still quite relevant in today’s business world. There are many new forms of media that offer benefits you wouldn’t get from press releases. However, the benefits of press releases cannot be ignored. Here are 7 of the best benefits of press releases.
All businesses can use press releases
It doesn’t matter which industry your business is in or how big or small it is; you can publish press releases to let people know about your business and products. Even if you don’t have a killer story to tell the public, you can still come up with stories that will get you coverage in blogs, trade journals, podcasts, magazines, and publications that deal with businesses in your industry.
You cannot get this kind of publicity without telling your story first and that is where press releases come in.
They are fairly inexpensive
Majority of press releases are written by businessmen themselves. Press releases have one solitary expense: hiring a distribution service. Distribution services allow you to get the press release in the hands of important media outlets. Hiring distribution services is significantly cheaper than paid advertising.
This is the main benefit of press releases and it is particularly important for smaller businesses. Having a long-term press release strategy is important if you want to get a fair share of consumer mindshare. You can use press releases to tell customers about your business and demonstrate to them why they should choose you over your competitors.
Establish yourself as an expert
One of the reasons why you should be recognized as an expert is that customers will trust you more. Customers who trust you are more likely to buy from your company. You can establish yourself as an industry expert by publishing insightful press releases which showcase your knowledge on the topics you discuss.
Press releases spread far and wide
Businesses, particularly small ones, should use press releases to target smaller local media outlets. This is because larger media outlets get a lot of their information from their smaller counterparts. Therefore, if your press releases are frequently featured on local media outlets, you improve your chances of being featured on larger media companies.
Using news to get new customers
TV and radio are no longer the only media outlets you should be aiming for. Hundreds of millions of people read online news daily. Some of them are your customers and some are potential customers. You can use informative press releases to get in front of the audience to increase your sales. Just don’t turn your press releases into blatant adverts.
Investors are watching too
You can use press releases to highlight the successes your business has achieved. This can help you to attract investors to your business and potentially take it to the next level. You can also include a newsroom on your site for potential investors to browse through your achievements. If you combine that with a press release distribution strategy, you are bound to get people who are willing to partner with you.
This post was supplied by Mark Stubbles, Mark is an online marketer and SEO that offers a very good value press release service.