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Are You Too Fat If You Are A Size 12?

 August 28, 2014  /  Comments Off on Are You Too Fat If You Are A Size 12?

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I was busy scanning the newspapers this morning to check that there were no major international developments that I needed to be aware of or stories that warranted further investigation. When I arrived at the Daily Mail I found a piece highlighting an issue that I certainly didn’t need to investigate further because I already knew all about it – sizing policies for women’s clothes.

A perfectly trim size 12 journalist had taken a trip to South Molton Street in London to look at dresses only to discover that she was too large to fit into any of them. Sadly this does not surprise me.

Are You Too Fat If You Are A Size 12

Fruitless Shopping Trip

The journalists subjected herself to visiting 17 boutiques only to find that none of them sold dresses that would fit her. The majority of women are larger than a size 12 and so they are excluded from even considering these labels, not that most people could afford the prices anyway.

I am aware of the issue because I do occasionally visit Bicester Village, an outlet mall where you can source designer labels on the cheap, but I have largely given up bothering with most of the shops because I am evidently too fat despite the fact that I am a good two sizes smaller than the average British women.

Beautiful People

The sizing policy is the labels’ was of defining their own clientele. To maintain the exclusivity of the brands they are priced and sized to suit the wealthiest and slimmest people ensuring that they are only seen on the “right” sort of women and that clearly isn’t me! The issue is not confined to high end fashion either. Some of the coolest mainstream fashion brands like Hollister and Abercrombie and Fitch do the same thing for the same reason.

High Street Fashion

Meanwhile many high street chains have gone the other way with their clothing by increasing the proportions of the standard sizes. A size 12 is considerably bigger than it used to be in most shops and this policy merely serves to hoodwink women into believing that they are smaller than they actually are. This is a good sales technique but one which does nothing to encourage people to lose weight.

We now have a situation where some brands are telling us that we are too fat to wear their clothes if we are a size 12 and the rest are kidding people that they aren’t fat when they could actually do with losing a few pounds.

Confusion

As more and more sales are now made online I find the lack of consistency in sizing rather curious. The biggest bugbear for retailers with online shoppers is the number of returns so surely consistent sizing would help people select the right garments in the first place. My favourite jeans are a size 10, my favourite dress is a 12, my funkiest T shirt is an XL (how depressing) and the hoodie I bought last week is a Large.

No wonder I get confused and I suspect that everyone else does too. No wonder many consumers just stick to the same brands. It probably isn’t simply because they like the clothes but more because they can’t be bothered to try on 50 garments elsewhere in order to find one that fits!

Sally Stacey is a keen writer and small business owner who has issues with the sizing policies of some clothing labels.

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  • Published: 3 years ago on August 28, 2014
  • Last Modified: August 28, 2014 @ 5:46 am
  • Filed Under: Lifestyle

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