Loading...
You are here:  Home  >  Other  >  Current Article

Corporate Video Production: Reasons To Put Your Business In The Spotlight

 August 25, 2014  /  Comments Off on Corporate Video Production: Reasons To Put Your Business In The Spotlight

    Print       Email

As you may have noticed, people’s attention spans are rapidly decreasing in length while their focus on visual and dynamic elements has become much more prominent in the past decade.

Where it was possible only a few years ago to get a website visitor to read four or five paragraphs of text that meticulously described the features and benefits of your product or service, now you would lose half of your readers before they even started reading if there were no visual material accompanying the textual content. The second half of your readers would usually tune out within a few minutes.

So how can you keep the prospective customers’ kind attention for as long as needed to share what you would like to share and demonstrate to them that this is the product or service they should purchase? What many companies are turning to now is corporate video production to give their marketing efforts a major boost.

Corporate Video Production Reasons To Put Your Business In The Spotlight

How can a video help me?

One word of caution before we get into this question – the corporate videos discussed here are the ones made by video production professionals hired by your company for this line of work (unless, of course, you are a video production professional yourself); they do not include self-made smartphone or laptop camera videos, which are much easier to do but also would not be able to provide the same kind of results.

A well-done video that has seamless editing, powerful scripting, memorable voiceover and an overall great feel to it can do miracles to your company’s image.

A recent study indicates that potential customers are much more likely to buy a product or engage in a service if they have the ability to watch a short descriptor video that not only goes over the features and benefits, but also touches upon some of the most urgent questions a customer may have.

Being proactive and taking additional steps towards meeting your customers’ needs is always viewed favorably by the general public; it improves the standing and reputation of your brand, and demonstrates that you are not only in line with the times, but are also ahead of your competition.

What makes for a good corporate video?

It needs to be kept in mind that no two corporate videos would be completely alike (barring cases of plagiarism) just as no two companies are the same. What works for one company or organization would be disastrous for another, and while a very serious formal style may work in one case, an animated style may create a much more positive impression in another.

All successful corporate videos, however, share a number of important characteristics that make them simply ‘click’ with the viewers and produce more conversions and purchases.

When starting to think about your corporate video idea, pay particular attention to the following: being short and sweet about your messaging, being proactive in answering the customers’ questions and understanding their concerns, and staying upbeat and positive about your video, company and future relationship with the customer. Being concise about what you want to say (and not trying to say everything about everything you do in one video) helps you make the most of the short attention span of your viewers.

Showing that you know in advance what questions and concerns a customer may have about the product or service you provide demonstrates your power of research, and it shows you have a genuine desire to be open with your client base.

Focusing on the benefits of what you have to improve your clients’ lives is extremely important, as many purchasing decisions depend on what need or shortage you meet with your product or service – otherwise, the customers may see it as a great offering without being able to visualize a connection to their own lives.

Wouldn’t all of this cost a fortune?

If you went to some of the older mainstream marketing agencies to discuss corporate video production with them, you were probably shocked by the quotes you had received. However, in today’s era of greater access for smaller companies to cutting-edge video production and editing equipment and software, there is no reasonable need for you to spend the entire marketing budget on a single video.

Moreover, due to increasing competition, video production companies are more open now than ever before to working through your feedback at little or no additional cost. What this means to your business is new possibilities for creating the videos that really speak with your voice and represent you as you would like to be represented to your potential and current customers.

This article was written by Whitney. L. Coopeir, is an expert at using the power of video to tell the story of large, medium, and small businesses.

    Print       Email
  • Published: 3 years ago on August 25, 2014
  • Last Modified: August 25, 2014 @ 5:59 am
  • Filed Under: Other

You might also like...

Are All Bed Bugs The Same

Are All Bed Bugs The Same?

Read More →