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Cross Language Barriers and Increase Sales with Website Localization Software

 February 21, 2017  /  Comments Off on Cross Language Barriers and Increase Sales with Website Localization Software

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In the digital world where you can easily reach out to the customers all across the world, language becomes the biggest barrier. Though English is a common language that most of the people understand, there are still some regions where this language is not too common.

Further, when it comes to online shopping, buyers give preference to a website that offers the personalized shopping experience in their own language. This is not just the unmatched shopping experience for the customers but also the SEO ranking of your website that has a huge impact on localized language. In short, a multi-lingual website can offer you multiple benefits in terms of customer satisfaction, increased sales and ranking boost.

Cross Language Barriers and Increase Sales with Website Localization Software

Now you must be thinking about the daunting language translation process and the cost of hiring a language translator to make your website multilingual. So to your surprise, now you can make it possible by just investing in a website translation plugin.

Adding website language translation software is the first step towards expanding your company’s reach to a global audience. The software can easily translate the content in the dialects or language of the target audience with just a few settings. Here are few ways you can grow your online business with website localization software:

Increased slice of the “global pie”

By localizing your website’s content, you can greatly expand your global reach. For instance, with around 1.3 billion population, India makes a huge market for online businesses. The country has 23 constitutionally recognized languages. By adding a website translation plugin that can quickly change content into Indian language, you can easily get an increased slice of the “global pie”. Offering a website in the local language will help you make your products and services more reliable and appealing to the buyers.

Increased customer engagement

As customers start getting positive experience on your website, the chances of them engaging more with your business in the future increase. If a visitor likes your website at first glance and enjoys browsing it, he will definitely come back to buy the products in future. It will also help you get positive word of mouth and recommendations for more sales.

SEO benefits

Undoubtedly, you run business to sell products and services, and this is possible by impressing your customers. But in the digital world, before customers you need to impress search engines so that you can get top ranks to get found. The competition landscape is highly competitive with no assumptions to slow down in near future. This has made it imperative for every business to work on SEO of their website to regularly drive traffic.

When it comes to local SEO, there is comparatively less competition. So by installing website localization software, you can target local keywords to open the door to rank for these less competitive keywords.

In global market, website localization software has become an integral tool with a huge impact on success or failure of any business. The right software can save you from a lot of struggle you might have to make to impress global customers who speak just their native language. With the software, you can interact with them in their language and create a strong bond for lasting relations.

If you are just targeting Indian market, you can try Process Nine’s region specific website translation software to change content from English to the local language. This makes translation effective without any additional cost and efforts in the backend.

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  • Published: 5 months ago on February 21, 2017
  • Last Modified: February 22, 2017 @ 11:31 am
  • Filed Under: Business

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