Email marketing is a very popular way of reaching out to clients, and the great thing about email marketing is that it doesn’t have to cost a lot of money. This is always going to be of benefit to businesses and if you achieve success with an email marketing campaign, you will find out that there is a tremendous return for your initial investment on offer.
There is a great way to reach out effectively, but one thing about email marketing that is sometimes overlooked is that it can be too easy to create a bad email marketing campaign.
As there is no need to spend a lot of money on an email marketing campaign, some firms will think that there is no need to spend a lot of time on their campaign. This would be a mistake as the only way to achieve success with your email marketing is to make your email as good as it can be. Even simple things like stating the wrong date, having typos or missing out information will create a bad impression.
If a customer doesn’t think that you are competent, they are unlikely to buy from you, which mean it is crucial to create email messages that get to the point and that are of a high standard.
A checklist gives you a chance of achieving success
This is why it is important to have a checklist for any email marketing campaigns that you wish to construct. There are a number of things you need to check, and some people will say that the following list is not exhaustive, and that there are other things you should be looking out for. This may well be the case but you could spend all of your time looking over email marketing campaigns, so in the end, having a great starting point makes sense.
If you feel as though you’ll be more confident from doing more research and checking, go right ahead but the following points will have you looking in all the right places with respect to email marketing:
- Have you cleaned out bouncing emails from your list?
- Have you double checked you have carried out all unsubscribe requests?
- Does your email come from a name?
- Is the subject line compelling?
- Is the subject line under 50 characters?
- Do you schedule your email to be sent a time when it is likely to be read?
- Do you segment your list?
- Do you know what different segments you have and why they are differentiated?
- Do you use text that may be flagged by spam checkers?
- Is the vital information contained above the fold?
- Do you have a call(s) to action that people understand?
- Have you checked your emails for typos and grammatical errors?
- Do you provide an opportunity to unsubscribe from your email?
- Has your email been tested on a variety of browsers and devices?
These are all important steps of the process of delivering a strong and viable email marketing campaign, which means that you should be looking to have all these points checked off. If this sounds like too much work, or you are not confident about being able to go over all of these points, it is possible to get a helping hand. There are ways in which you can benefit from the work undertaken by email marketing software companies.
There are firms like Wizemail which provide you with templates, guidance and all of the information you need to know to ensure that you are creating good quality emails that will reach your audience in the correct manner.
If you are going to undertake an email marketing campaign, it makes sense to do it right and to take the effort seriously. The old adage about if “a job is worth doing, it is worth doing well”, is very true when it comes to email marketing. If you send an email message that is of poor quality or has a number of errors, it is likely that there will be damage done to your firm.
In this regard, it is best to not send an email as opposed to sending a poor quality email that will cause you to lose customers or which will negatively impact on your reputation in the business field.
If you are inexperienced in a task, drawing on the experience of others is a smart move, and adhering to a check list will always help you to create a successful documents or campaign. Over time, you can device your own checklist, ensuring that everyone in the organisation is working to the same measures that are deemed right for your firm.
Andrew Reilly is a freelance writer with a focus on news stories and consumer interest articles. He has been writing professionally for 8 years but has been writing for as long as he can care to remember. When Andrew isn’t sat behind a laptop or researching a story, he will be found watching a gig or a game of football.