If you have a product or service that you think is amazing and you want as many people as possible to know about it, you definitely need to attend some trade shows. Aside from the fact that trade shows can expose you to prospective customers, it’s also an awesome way to network with other business owners and vendors. Plus, it’s one of the most effective ways to strengthen your brand.
A key to having a successful experience at a trade show is to make sure that you have an spectacular display. If you’d like a few tips on what you should do to design one, please read on.
Be creative with your table. One thing that’s important to keep in mind is that you will literally see hundreds (if not thousands) of people at the trade show. While this means that you have the opportunity to meet a lot of individuals, it also means that they will be looking at dozens of other trade show displays. That’s why it’s so important to be creative with yours, and that starts with your table. It should have colors that represent your company. It should feature décor that makes it stand out. There should also be pens and brochures that people can take along with them.
Design a template of your company’s name. You don’t want individuals to walk away from your display and not even remember your company’s name. That’s why it’s essential that you design a template that features your company’s name. If it’s not in the budget to have one professionally designed, you can always use desktop publishing software to assist you. However, one company to consider that builds signs at an affordable price is Build a Sign.
Have a presentation board. If there is enough room inside your booth, something else that you should consider having is a presentation board. It’s a helpful tool that you can use to show prospective customers and clients about your products or services. On this presentation board, make sure that your logo is featured and that there are some pictures that will catch your visitors’ attention.
Create videos and slide shows. If you were to consult with a trade show display company like Blazer Exhibits and Events and you asked them what makes trade show displays stand out, one thing that they would probably mention is the incorporation of videos and slide shows. Remember, being that people spend a lot of time online, they are used to seeing visual forms of technology. Having videos and slide shows displaying your product or services is both modern and eye-catching.
Offer food and giveaways. One of the best ways to guarantee that you will be remembered is to offer some food and some giveaways. Food is a smart move because it will make visitors to your display feel more at ease, as if you are more like a new friend than a company that is only trying to sell them something. Giveaways are fabulous, because people always enjoy getting things for free. If you’d like an idea on some of the giveaways that go over well at trade shows, visit Sales Pro Blog and put “best trade show giveaways” in the search field.