We know that links are essential for our online presence and the success of our business. However, links have different qualities, some of them are excellent, others are mediocre and some can be even dangerous for our websites. If we buy cheap links, it is likely that we won’t get many results from them. There’s no guarantee that our links could do things as intended and getting those from link farms can cause penalization.
For this reason, we should get links from only authority websites. It should be easy to identify them and authority websites are typically placed high in search results, although this is not always the case. However, websites that we consider as true and credible should be considered as authority. Authority websites typically gather plenty of attention, due to their ability to provide interesting content.
We may rely on analytics website to determine whether a website is an authority source. With the tidal wave information, we should be organized enough to know whether a website should be an ideal source for inbound links. The number of people that are inside their social media circles should be an indication of authority values. This could mean the number of people in the Facebook groups and how many people have followed the website’s official Twitter account. It is also important to look for things that may dilute the quality of the website, such as outdated layout and less interesting content. But, it is a safe bet that if people are flocking to a website, it is quite authoritive.
So, how we can get links from authority websites? First, we should ensure owners of these websites that we could produce extremely valuable and sophisticated content for users. We could ask them to check our websites and search our social media channels, that we are also authoritive in a specific niche. It should worth our time and money to connect with these people, because the benefits will clearly outweigh the effort and time needed. Once these websites know that we have high integrity and widely respected by others, it is very easy to get links from these websites. Although our website may never be as popular as CNN or BBC, it is still possible to become a leading source in our specific niche. It goes without saying that we need to make sure that our content is top notch.
Requests can be sent through simple emails in professional tones. Make sure that our website is in excellent shape before we start to do this. Although we may not have good rankings in the search engine or high PR score, dedicated experts in the niche could be impressed by our works that they are willing to use our websites as a reference. This is clearly the best way to gain trust from experts in the industry, the audience and search engines. After all, the reputation of our business could be on the line if we choose less than legal steps.