It is safe to say that we are currently living in the mobile era. Every minute there are three times as many mobile phones activated as there are babies born – an astonishing fact, which in the future will lead to the situation, when there are as many smartphones as people on our planet.
And we are not talking about distant future, the change is just around the corner – according to the predictions, we will see it happening next year, in 2015! The growing popularity of smartphones has a notable effect on the entire mobile industry, including mobile commerce and mobile surfing. If you want to improve your mobile presence, it is high time to take some action.
Here are the crucial features, which you need to take into consideration, when you are designing your mobile website:
Time is of the essence
According to research studies, 71% of smartphone users expect that the mobile website loads as quickly as the desktop website. 43% of users will not try the same service twice if it was loading slowly the first time. For mobile surfing the time required for the page to load is the most important factor.
But how slow is “too slow”? Mobile Joomla study showed that a website, which takes 4 seconds to load is 100% more likely to be abandoned by users, than a website, which takes less than 4 seconds to load. If the page requires more than 8 seconds to load the abandonment rate jumps to 150%. How to improve the loading time of a mobile website? You need to upgrade the design of your mobile website, changing the classic desktop design to meet the mobile requirements.
It means that you either have to choose responsive design or create a separate, mobile website.
Design for all or for each platform
Responsive design solutions allow you to create one design for a mobile website and adjust it to every mobile platform on the fly. It means that iPhone users will see exactly the same page as Android users and Blackberry users. “Mobile website” is a term used to describe mobile design created for each platform separately, taking into consideration the unique requirements of each of the platforms.
It means that the website displayed on iPhone will look a bit different than the website designed for Android system and so on. Which option is more recommended? Both responsive design and mobile websites have their fans and the best way to choose is to do some research on mobile design and mobile commerce to next discuss the matter in details with your Magento web development company.
The main reason why you should improve your mobile website is pretty obvious: your website performance has strong impact on your brand image. According to Margin Media 48% of users, who had some trouble with the mobile website view the entire situation as the company “not caring” about the users. Badly working mobile website leaves a terrible impression on your customers and can be one of the reasons, why the numbers of your returning clients are dwindling.
Act now and create a fully functional mobile website for your business.
Marta Gromadzka is a writer and editor with a wide variety of experience, including writing for websites internationally and editing books on many different subjects and in a variety of formats.