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If You Care Enough, Send A Card

 July 15, 2014  /  Comments Off on If You Care Enough, Send A Card

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Is the greeting card business in danger of fading away? Nowadays, with popular technology such as Facebook, Twitter and text messaging, more and more people are foregoing the traditional greeting card and opting for short messages via technology. But, do short messages convey your sentiment and meaning like sending a greeting card?

Your birthday comes; you check your facebook, and find dozens of comments from your friends, wishing you a happy birthday. You may receive 50 text messages with the same kind of warm wishes. However, a month goes by; where are those facebook comments and text messages now? Chances are, you will never look at them again. They are disposable, because they lack emotional value.

How excited would you be if you went to your mailbox and found a dozen greeting cards wishing you a happy birthday? Would you dispose of them or would you save them? A lot of people opt to save them because they have meaning behind them.

If You Care Enough, Send A Card

Fair enough, sending someone a greeting card takes more effort than a text message or Facebook post. First of all, you have to go to the store and physically pick one out. This can take the average person a few minutes. After you pick out the card, you then want to write what you feel, which can take another few minutes.

A card is more personal when you include your own thoughts or feelings in it.

Most people will simply throw away generic cardsbecause they don’t contain any ‘feelings’ value. However, when someone actually writes their thoughts into a card, that card becomes a keepsake. People keep them on their dresser tops or mantels for weeks, even months, due to the sentimental value they hold. Can you say the same about a Facebook comment or text message?

On What Occasions are Greeting Cards Most Meaningful?

Perhaps there are a few misconceptions surrounding the meaning behind greeting cards. Some people think only of sending a card when it’s someone’s birthday or a noteworthy occasion. The reality is, anytime you send a greeting card, regardless if there’s an occasion, it takes on specialmeaning.

Maybe your best friend just landed her dream job, or your cousin just had her second child. The act of sending a greeting card is simply a way to express your feelings to another person. There does not need to be a special occasion; what matters most is the sentiment behind it.

Here’s a great story. Sam works in a retail store stocking greeting cards. One day, he sees a woman browsing through the cards with tears in her eyes. The woman tells Sam a story about how she’d been estranged from her brother for 20 years. One day, she decided to send him a card in the mail. Her brother received the card and, as a result, called her up to thank her. They made plans to see each other for the first time in 20 years. That’s how powerful the act of sending a simple card is.

When and Why To Send a Greeting Card?

  • On their birthday – beats a generic Facebook comment.
  • For an anniversary – no matter what milestone!
  • For a graduation – a great event that warrants a specific card.
  • To congratulate someone on a special occasion – maybe a wedding, birth of a baby, a new job, or buying a home.
  • As a “Thank You” – nothing conveys your gratitude better than a heartfelt, handwritten card.
  • To reconnect – let someone know you’ve been thinking about them or miss them.
  • When you want the recipient to keep the card, to remember what you wrote to them.
  • To tell friends or family members how much their recently passed husband, wife, father, mother, son or daughter meant to you.
  • To wish a retiree the best of times ahead from office staff, colleagues, customers and suppliers.
  • Letting a sick friend, family member or workmate know you’re thinking of them as they recover.

As you can see, there are many reasons to send someone a greeting card. Some people prefer not to sit down and write a long letter; as they don’t have the time or patience. Picking out a greeting card and adding just a few sentences of your own sentiments can really go a long way.

Do People Really Save Greeting Cards in Modern Times?

The answer to this question is simply YES; people do still save greeting cards! Greeting cards hold special meanings for most individuals, and you shouldn’t be surprised to find out that a lot of people still have cards they received years ago. A majority of women, especially, hold these cards very dear to them.

Ask your mother/wife/girlfriend if they still have the card you sent them a year ago; chances are high that they will say yes. In the generation of digital technology, most people find it refreshing to receive an actual card in the mail. The act of opening it, sitting down, and reading what someone wrote is exciting!

Most people go to their mailboxes only to find bills or junk mail; how nice would it be to go to your mailbox and find a card from a special relative or dear friend or someone you have not heard from in awhile? Think about this the next time you are in a greeting card store. If you care enough, send a card!

George Jackson is a Director at Paperpotamus Paper Products Inc. (www.paperpotamus.com), a Canadian greeting card wholesale & distribution company, supplying very high quality cards to the retail trade including gift shops, floral shops, stationery stores, book stores, as well as chocolatiers.

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  • Published: 3 years ago on July 15, 2014
  • Last Modified: July 15, 2014 @ 5:49 am
  • Filed Under: Family & Personal

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