While advertising in newspapers and job boards is still an active form of recruiting, with the advent of the internet it has made online recruiting through an array of job websites another form of recruiting. As social media becomes a common means of communication, many companies are taking to the popular platform to advertise their positions. While the internet does have its advantages, it also has its pitfalls. So what are the benefits and the detriments of using the internet and social media?
One of the first advantages is that it is a cost effective approach to advertising. Using your own website or social media can be free. Using a job site or recruitment agency does cost, but with that comes specialist knowledge of who to recruit, so you do not have your time wasted (See disadvantages for a further explanation.) You are able to advertise, quickly, to a wider audience.
The post on social media or website can go live instantly and the information can reach people who are unaware that you are hiring, since the information can be shared via a Tweet or a Facebook post. Also, in this age, mostly everyone has access to the internet.
Also, as people can upload their CV’s onto websites, it gives the recruiter a chance to access these libraries of possible candidates, without having a huge pile of cover letters and CVs on your desk.
Another benefit is that for someone looking in a specific sector, such as finance, they can easily contact a recruitment firm that also has an online presence, which deals with that particular career path.
While the benefits may be appealing, it is worth considering the disadvantages to using the internet to recruit. As it can be used to reach a wider audience, the amount of candidates you receive can be time consuming. No doubt that you will receive many applications that may be inappropriate or irrelevant for the position. This can be easily overcome by requesting the support of a professional recruitment firm.
In most cases, it can be quite an informal and impersonal process and some companies can find that it sends the wrong message. This is sometimes due to the image that social media portrays, so it is worth advertising on your website or using a job agency to advertise for you.
Having a poor website that cannot be easily used may deter applicants from applying for an advertised position. If they need to find out more information about your company and cannot find it, it may prevent them from sending an application.
Also, those who do not have access to the internet may be excluded from the application process; some others may not feel confident or comfortable about the security of an online application.
As you can see, there are benefits and drawbacks to online advertising. If using social media, you need to thoroughly think about a strategy and how to execute it using dynamic content that will appeal to an audience. As mentioned, using an online recruiter, who specialises in your sector, will cater their head hunting to your company needs. Using the internet to successfully advertise positions will need proper planning and knowledge.
Utilising it effectively will ensure that you can communicate with the candidates who will fit the position perfectly.
By Harry Price
Harry Price is a telented writer who draws on his costal surroundings for inspiration. A romantic at heart, he loves nothing more than relaxing in front of an open fire with a glass of fine wine.