Mobile websites are on the rise: for 25% of Americans mobile devices are the only means they use to access the internet, therefore it is crucial to provide those users with a mobile version of your official website, which is fully functional, quick to load and easy to use on many different types of devices. If you conduct most of your businesses online, it is one of those things you simply cannot miss.
What else is there to learn about mobile websites and how this information can help you grow your business?
Mobile searches more often lead to sales
Mobile users are more eager to shop than desktop users. According to Search Engine Land, 90% of mobile searches lead to action, such as visiting a website or calling the company. Over 50% of mobile searches end with a purchase.
Mobile users are all about the speed: 70% of mobile searches are followed by an action within one hour. In comparison, desktop users would need a full month to catch up to the statistics of mobile users! What entrepreneurs can learn from those facts? Mobile users are more eager to make online purchases, however they expect them to be quick. 6 out of 10 mobile users expect that a website loads in 3 seconds or less and 74% of them will leave if the website is not loaded after 5 seconds of waiting.
If you run an online store, you need to speed up your page time load as much as possible. Fast website means also simple and quick checkout – make sure it works flawlessly and that it takes only a few clicks to order a product.
Mobile ads are more effective
Mobile users respond to mobile ads much better than desktop users. According to Dynamic Logic, an average mobile campaign outpaces any desktop/ online campaign in ad awareness. Mobile ads are 4 to 5 times more successful than desktop ads in areas such as brand awareness or brand favorability and they more often lead to purchase. Mobile coupons are also preferred to the print ones: Go Mobile Books reports that 10 times more users claim mobiles coupons than the print ones.
Conclusions: a well-planned mobile ad campaign can be more successful for your business than any other type of advertising, including online and print ads.
Responsive design is the choice for business
Responsive design is a leading trend in Magento website development. It is enough to say that responsive design is recommended by Google to see how responsive design is more of a standard than just a trend, but there are a few more reasons to choose the responsive design. It is more universal and ready for the future than mobile websites. Responsive design allows you to create one template and display it on all mobile platforms, the ones already in use and the ones yet to come.
Responsive design websites do not require mobile specific marketing campaigns, you can combine mobile with desktop campaign, increasing the results and paying less. Responsive design is more recommended for all types of businesses, regardless of their size and their total budget for maintaining an online presence.
Marta Gromadzka is a writer and editor with a wide variety of experience, including writing for websites internationally and editing books on many different subjects and in a variety of formats.