Have you ever seen a concept car? These are model vehicles that car manufacturers roll out at annual car shows, showing off the latest ideas in car design that will be coming in few years. The shapes and ideas often look very attractive and appealing. Then, the same car model final gets finished and hits the assembly line, but the finished product looks like a poor cousin of the original idea.
The “gimping down” effect has occurred and the consumer is stuck with the leftover. The same thing has happened to Ubisoft’s Watch Dogs game.
The original highlights of Watch Dogs caught a lot of attention from PC gamers with its dedication to detail and immersion. However, when the same game was finally released for full consumption, it has now been criticized as poor choice and final product. Much has to do with Ubisoft’s business model. The fact of the matter is that Ubisoft doesn’t make it’s lion share of money and revenue from PC licensing.
Instead, the big money for the company is in console gaming. That then means the game needs to be able to work on a console without issue, which can often mean a tailoring of the data demand and display. It’s a bit odd because for decades consoles had far better graphics and performance than PC platforms when it came to gaming.
Online Gaming PC
The online gaming PC work is also a bit restrictive to grabbing as many customers as possible. A viable gamer has to have a fast enough machine, a dedicated Internet line and a broadband access to manage the high data transfer load. With the console market, all of that is already provided with a local data player plugged into a TV or monitor to watch the show from. So more customers lean towards the console model versus rebuilding their entire office computer.
No surprise, the purists who make up the Watch Dogs review commentary pool are upset and they should be, when it comes to seeing a good product get dummied down. However, this sort of mass consumption redesign happens everyday in the world of business; trying to find the best fit for the biggest number of purchase versus the best fit for the best version of the product.
It’s probably one of the reasons why a number of folks get into gaming design. “I can do that better!” tends to resonate again and again when diluted products hit the main markets.
The real focus of attention should be on demanding a better console technology from companies so that they can produce games at the PC level of quality. Of course, that’s a bit like trying to get a sleeping giant to wake up. It can be done, but it takes a lot of stimulation to happen. A significant market demand surge would be necessary to make the likes of Sony or Microsoft stop and listen for a moment.
Instead, folks will likely need to wait for an entrepreneur’s option to come on board and revolutionize the industry with something amazing.