Are you making the most of every opportunity? Do you feel your business is becoming invisible? If you shrink into the background then inevitably your services will go unnoticed and your bottom line will drop too. Consistency, continuity and hard work will ensure you stay ahead of your competitors. In a world where consumers get bombarded with marketing messages selling products, services 24/7, you have to work hard to get noticed but are you doing the basic things? You don’t need a massive marketing budget, a bit of time and creativity goes a long way. Read on to find out some basic advice on how to get your message heard in amongst the noise.
Does your logo match your company’s culture, vision and ethos? Is it time for a rebrand or a revamp? If you feel your logo is stuck in the previous century then it certainly would be worth the investment to bring it up to date, however, with a few tweaks you might be able to get your designer to evolve your current logo into something that represents the way you do business today and your company’s vision for the future. A revived logo gives you the excuse to talk about it on your website, on social media, to launch your new look with an event perhaps giving you the ideal opportunity to send out a press release.
Does your literature look tired and old fashioned? Has it run its course? If so, then you need to redesign and rewrite your company’s brochures and leaflets to ensure there is continuity of message about how you do business today. Reprographics is a competitive industry and print costs have reduced dramatically over the years so you will be surprised at the cost and of quality print work available. A quality brochure or leaflet speaks volumes about the integrity of your company. People hold on to brochures and leaflets for future use much more than they do emails so as our Inboxes fill up, you will find printed materials for direct mail campaigns still have a place in your marketing strategy.
Ensure everything is branded. It may seem obvious but don’t miss an opportunity to expose your logo to the world. Whether offline printing in the local Cambridge news or worldwide online printing, ensure continuity. With the addition of your logo, not only to your website, social media banners, literature and letterhead, think about investing in company flags and banners. They could be used in-house or at events and if an event programme is part of your marketing strategy, then ensure your exhibition marquees or stands are branded. You should be able to take one glance at any visual promotional tool and understand exactly what your company stands for in terms of its products and services as well as its values. But don’t stop there, think of branded notepads, pens and pencils and branded shirts for your staff. Wherever they go or whenever they are used, your logo will get seen. Also think of your company fleet as mobile advertising boards. Livery on your company vehicles is another valuable free piece of advertising that will be seen as far as the vehicles travel!
Getting social online and offline is another way of getting your brand in the face of prospective customers. Digital marketing is now an essential arm to your marketing strategy. Facebook, Twitter and LinkedIn are the most popular platforms for business but really you need to be active where your customers are active so this depends on the demographic of your target audience. Placing regular interesting and appealing posts that are of value to your current and prospective customers will ensure increased engagement. However, in this digital age, don’t forget the value of face to face. People do business with people and you can’t underestimate the power of networking. Take up every opportunity to speak at seminars and to attend networking events. Making that connection and the chance to be seen by your peers as an expert in your field will help build your profile as well as the reputation of your business.